Engagement-Driven Content
Happy International Women’s Day! Did you know that approx 75% of our clients are women? We help incredible women give their pups the best lives, day in and day out, while they’re out there killing it! It’s clear that our clients’ pups are endlessly happy and grateful for their hardworking mamas every single day! Today is a great time for us to reflect on how far we have come, but also how much more room there is for improvement in society for women. Maya Angelou said it best “Each time a woman stands up for herself, without knowing it possibly, without claiming it, she stands up for all women.” We feel incredibly honored to support our clients in any way we can; helping you be the strong, badass women and amazing dog mamas you are! 💪💜
Objective: This was one of my favorite posts—and one of our top performers. We focused our marketing on a specific demographic: young professional women who worked long hours, often in healthcare or education. The content was highly shareable and helped normalize hiring a dog walker, while also creating a stronger emotional connection with our audience and fostering a sense of community among our clients. Most importantly, it made our clients feel seen. The messaging was clear: the client is the hero of the story, and we’re honored to support them.