We used yard signs as a strategic tool to boost hyperlocal visibility and build trust in the neighborhoods we served. Placing signs in the yards of current clients helped position us as a familiar, reliable presence in the community, while also acting as social proof that their neighbors trusted us with their pets. To keep engagement high, we offered a free walk to clients who displayed a sign, and we rotated signs to different locations every month to expand our reach. What made this strategy even more powerful was how it tied into our social media presence: both we and our clients would share photos of the signs being placed, which created a sense of pride and excitement about being part of Furmaids. This not only reinforced brand loyalty but also helped attract like-minded pet parents who saw our services as both trusted and community-driven.