Series content is optional, but it has been performing extremely well on social media for the past year. Think of it like a mini-show — multiple videos all following the same theme, topic, or format.

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The goal? Make your audience want to come back for the next video.​

 

Why Series Work

• Predictable and bingeable: viewers know what to expect and stick around.

• Makes content creation easier: instead of thinking of a new idea every day, you expand one idea across multiple posts.

• Builds authority and connection over time: your audience sees your process, expertise, or journey unfold.
   

Series content works for both pet care and wellness brands because people want step-by-step guidance, tips, and progress stories.

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Types of Series Content:

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1. Lesson/Tip Series

Every video shares a new lesson or tip in your niche.

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Examples:

• Pet care: “Why hiring a dog walker is normal in 2025 — Part 1, 2, 3…”

• Wellness: “Therapy skills you should know — Part 1, 2, 3…”
   

 

2. Step-by-Step Series

Each video is the next action your audience should take to reach a goal. People follow along to complete the whole process.

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Examples:

• Pet care: “How to have easier walks with your reactive dog — Step 1… Step 2… Step 3…”

• Wellness: “How to reduce burnout in 7 days — Day 1… Day 2… Day 3…”
   

 

3. Challenge Series

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Each video documents your progress in a challenge you created. Audiences love updates and watching transformation in real-time.

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Examples:

• Pet care: “30-day dog enrichment challenge — Day 1… Day 2… Day 3…”

• Wellness: “Self-care challenge — journaling for 7 days — Day 1… Day 2… Day 3…”
   

 

Creators Doing Series Well

• @chloe.shih

• @chida.rajan

• @kentjandraa

• @mylenesmind

These creators show consistency, predictable structure, and bite-sized lessons that keep viewers coming back.

 

Why Series Content is Powerful

1. Consistency builds loyalty: viewers know your content delivers value every time.

2. Binge-worthy content: people watch multiple videos in one session.

3. Reduces content creation stress: you’re expanding ideas instead of inventing new ones every day.

4. Positions you as an expert: step-by-step and challenge series show your knowledge in action.
    

 

Pro Tip

You don’t need to overcomplicate series. The magic is in predictable, repeatable formats with your unique voice. Keep the topic focused, the structure clear, and the value consistent.